Watch it, or read it.
Channel POV shorts and podcast episodes with channel leaders. Every video has a written answer page you can read instead of watch.
Channel POV
Short, single-question takes on the things that stall partner programs.
Boost MSP revenue with a seven-day launch kit
How fast could a midsize MSP launch demand for one of your solutions this week? Answer honestly, then build the kit that makes it possible.
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Reframe advisory board conversations to drive economics
Most partner advisory boards gather opinions and adjourn. One reframing question moves the room from opinion to economics.
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Beyond volume: incentives that reward the right behavior
Tiered discounts pay bigger partners bigger discounts. Scale does not guarantee certification, specialization, or net new growth.
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Are partner summits driving pipeline or producing highlight reels?
Partner summits are among the largest line items in a channel budget. The question is what they are measured on.
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Are partners underperforming, or is it too hard to generate demand?
Before concluding that partners will not market, check whether your program has made marketing genuinely doable for them.
Watch and read →Podcast
Longer conversations with channel leaders about what is actually changing.
Akilah Murrell's Secret Passion: Construction Sites
A short aside from the podcast: F5''s Akilah Murrell on why project logistics fascinate her: heels, hard hat, and all.
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True Collaboration: Why Listening Beats Pushing
The push-it-and-hope model is done. Akilah Murrell and Heather K. Margolis on what real partner collaboration looks like.
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Content Strategy: Simple, Digestible, Snackable
Why does B2B content feel so complicated? Akilah Murrell and Heather K. Margolis on what partners actually want to receive.
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AI Efficiency and Potential for Channel Marketers
Is AI coming for marketing jobs or unlocking them? Akilah Murrell and Heather K. Margolis on agentic AI, predictive power, and what partners are asking for.
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AI for Channel Account Managers
Akilah Murrell and Heather K. Margolis on why the CAMs who adopt AI are the ones who get their relationships back.
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Beyond the Margin: Building Mutually Beneficial Partner Ecosystems
Larissa Crandall, Global VP of Channels and Alliances at 1Password, on the listening tours that should fill a channel leader's first 90 days.
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Embracing Change: AI Innovation and Stronger Partner Communities
Rod Baptie, founder of Baptie & Company, on the PAM becoming a business consultant, why rigid tiers are ending, and the underrated advantage of being easy to work with.
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From Campaigns in a Box to Real Partner Activation
Heather K. Margolis and F5's Akilah Murrell on why campaign kits go unused, and what replaces them once you start listening to partners instead of pushing at them.
Watch and read →When the room needs to agree first.
A keynote, a live alignment workshop, or Partner Advisory Council facilitation, for the leadership team that has to settle what the channel is for before anything else can move.
When the program itself is the problem.
Building, activating, expanding and leading partner programs: the work that has to happen before any campaign is worth sending.