Podcast

Akilah Murrell's Secret Passion: Construction Sites

A short aside from the podcast: F5''s Akilah Murrell on why project logistics fascinate her: heels, hard hat, and all.

The short answer

  • A short personal clip from the Channel Maven Podcast.
  • Akilah Murrell leads channel marketing at F5.
  • The fascination is with project logistics, sequencing and coordination, rather than construction itself.

A short, unserious clip from the Channel Maven Podcast. Akilah Murrell leads channel marketing at F5. She also, given the chance, will stop and watch a construction site.

It is the logistics

The draw is not the building. It is the project logistics: the sequencing and coordination it takes to get separate crews doing the right work in the right order so that anything gets finished at all.

Which, if you have ever run a partner launch across a vendor, a distributor, and forty partners, is a familiar kind of admiration. Heels, hard hat, and all.

Frequently asked

Questions this raises.

Who is Akilah Murrell?
A channel marketing leader at F5 and a recurring guest on the Channel Maven Podcast, where she and Heather K. Margolis discuss partner marketing, AI, and partner content strategy.
What is this clip about?
A short personal aside rather than a channel topic: Akilah''s fascination with construction site project logistics: the sequencing and coordination required to get many crews producing a finished result.
Where this goes next
Speaking & workshops

When the room needs to agree first.

A keynote, a live alignment workshop, or Partner Advisory Council facilitation, for the leadership team that has to settle what the channel is for before anything else can move.

Advisory

When the program itself is the problem.

Building, activating, expanding and leading partner programs: the work that has to happen before any campaign is worth sending.