Assessment first
An independent, third-party view into your program strategy, segmentation, economics, requirements, benefits, incentives, and MDF.
Build · Channel Maven™
Where partner strategy becomes partner action.
No two programs are built the same. Whether we design from the ground up or overhaul what you have, everything is custom to where you sit in the market and how partners see you in their portfolio.
You’ll recognize this if…
- The program predates the business it serves
- Tier model is aging
- Incentives and MDF aren't tied to behavior
- New partner types don't fit the program
How we build
Designed around your goals
Whether you are getting in front of GSIs or building a stronger GTM with distribution, we build the strategy around those goals.
Built is not recruited
Just because you built it does not mean they will come. Recruitment must be specific to the gaps we identify in the assessment.
Proven at scale
100+ years of combined channel experience. Seven programs built in 1H26 alone, and more than 100 built, activated, expanded, and led since 2009.
What we deliver
- Standalone program assessment
- Ground-up design or full overhaul
- Recruitment strategy
- Partner journey and GTM by partner type: VAR, MSP, ISV, GSI, Distribution, Marketplace
Start the conversation
Time to rebuild the program? Let’s start with the assessment.
The other pillars