Dedicated Specialist for Channel Transformation
Program Assessment and Program Redesign
We start with an objective audit of your current program, communications, and partner experience. No sugarcoating. We’ll tell you what’s working and what’s not.
How We Help
Program Assessment – We audit your current program structure, incentive design, partner economics, and program costs (including hidden costs like CAM bandwidth, portal maintenance, and deal registration leakage). You’ll get an objective view of where you’re losing money and where you’re winning.
Component-Based Program Design – We help you shift from outdated tier models to component-based programs where partners earn benefits through specific performance metrics. This eliminates unearned margin and increases program profitability.
Incentive Optimization – SPIFFs, MDF, rebates, and promotions should drive specific partner behaviors, not just reward activity. We’ll help you design incentive programs that move the needle in today’s market.
Partner Motivation Frameworks – Whether you use tiers, medals, or points, we’ll help you build a framework that aligns with how different partner types are actually motivated.
Here's How It Works
- We Assess: We start with an objective audit of your current program, communications, and partner experience. No sugarcoating. We’ll tell you what’s working and what’s not.
- We Build the Right Team: Based on your specific needs, we assemble a team from our collective with specialists in program design, communications, enablement, and partner experience.
- We Execute Together: We work alongside your team in focused, time-boxed engagements to implement changes. No 200-page strategy deck that sits on a shelf. We’re in the trenches with you.