Partner Experience Strategy
Unlock the Full Potential of Your Partners
Partner experience focuses on the entire relationship from recruitment through renewal. It includes enablement but also covers onboarding, support, portal usability, and relationship management.
How We Help
We map the entire partner experience from first conversation to long-term partnership and optimize every touchpoint to reduce friction and accelerate revenue.
Partner Journey Mapping – We map every stage of your partner journey (awareness, recruitment, onboarding, enablement, selling, renewal) to identify friction points and opportunities for improvement.
Onboarding Optimization – We streamline onboarding to get partners to first deal faster. Clear milestones, accessible resources, and proactive support that sets partners up for success.
Portal & Resource Accessibility – We audit your partner portal and resource library to ensure partners can find what they need when they need it. If they’re hunting, they’re not selling.
Feedback Loops & Continuous Improvement – We build mechanisms to capture partner feedback and continuously improve the experience. Great partner programs evolve based on what partners actually need.
What You’ll Get:
- Complete partner journey map with friction points identified
- Optimized onboarding process with clear milestones
- Partner portal audit and improvement recommendations
- Feedback collection framework and improvement roadmap
- Partner satisfaction metrics and tracking dashboard
Full-Day Workshops for Your Team or Partners
Channel Maven workshops are full-day, immersive sessions led by practitioners who’ve built and run channel programs at companies like EMC, Dell, and EqualLogic. These aren’t theoretical exercises, they’re practical, action-oriented sessions designed to solve real problems.
Workshop Format:
- Full-day, in-person or virtual sessions
- Customized to your specific challenges and goals
- Led by Channel Maven’s team of experts
- Can be standalone engagements or part of larger consulting projects
- Interactive exercises, frameworks, and takeaway materials
Workshop Topics:
Partner Engagement & Communications Strategy – How to cut through the noise, build scalable communications frameworks, and measure partner engagement. Ideal for channel marketing teams and partner marketing managers.
Channel Program Design & Optimization – Assess your program structure, design component-based programs, and build partner motivation frameworks. Perfect for channel chiefs and operations leaders.
Enablement Excellence – Streamline partner onboarding, design enablement programs partners actually complete, and create content that drives sales. Built for enablement specialists and partner success teams.
Selling Through Partners (For Internal Sales Teams) – How to co-sell effectively, navigate partner relationships, and use partners as force multipliers. Designed for direct sales teams and account executives.
Partner Demand Generation (For Partners) – Train your partners to leverage your resources, execute ABM tactics, and create custom go-to-market programs. Delivered directly to your partner ecosystem.
Custom Workshops Available – Need something different? We can design custom workshops tailored to your specific challenges, whether it’s aligning internal teams, training partners on new offerings, or deep-diving into specific aspects of your channel program.