Channel Maven Masterclass
Are you ready to master the complexities of the channel and partnerships?
You’re likely finding that your responsibilities as a marketing leader, channel executive, or partnerships professional are growing.
Channel communications, partner demand generation, enablement, even managing entire channel programs, are now your responsibility.
The challenge?
There’s so much to do.
Keeping up with the latest trends takes time. Channel Maven Masterclass gives you everything you need to know so you can enable partners to drive more revenue.
Channel Maven Masterclasses
Better Engaged Partners
Just because you build it, doesn't mean they'll come. You've built a channel program and recruited partners but still revenue through the channel is low or unpredictable and you feel like you're truly herding so very uncooperative cats. This channel maven masterclass gets you on so many levels. We'll talk through how to better understand and engage your partners so that you gain more mindshare and have more productive, active, and satisfied partners.
Channel Marketing "To" Partners
Staying top of mind with your partners is one of the most challenging aspects of your job. They’re selling between 5 and 50 different technologies so staying top of mind is crucial. This course walks you through ever level of communication to your partners from emails and social to PACs and Partner Summits.
Tiers, medals, or points. Building a program based upon your partner types and how they are motivated is crucial for the success of your channel and partnerships.
SPIFFs, MDF, Rebates, and Promotions. Leveraging incentives to drive partner behavior has shifted in so many ways along with social, AI, and different partner relationships. Learn how to best implement the incentive programs that are truly going to move the needle.
The age old question, “How to we get partners to drive demand?” Whether social posts, email campaigns, or events empowering your partners to drive demand is constantly evolving. In this course, we’ll walk you through all facets of partner sales and marketing to take your partner revenue to the next level.
Just because you recruited them, doesn’t mean your partners are set up for success. Your onboarding process must accelerate the partner journey and get them to revenue as quickly as possible while ensuring they have the resources they need to be successful.
Channel Maven Masterclass, your on-demand access to channel experts
With 7 courses, you can learn at your own pace and on your own time. Channel executives walk you through essential elements like developing a compelling partner value proposition, building effective channel programs, communicating to and marketing with partners.
Equip yourself with strategies and insights to win partners and drive success!
Join today and unlock the tools to elevate your channel and partnerships game!
One-time payment of
$399/course
Additional limited time offer
Get the 7-course bundle for 50% off
$2800
$2,000/all 7 courses*
*New courses drop every 6 weeks and access is automatically granted
You'll learn how to
Meet your instructor
Heather Margolis
Heather K. Margolis, founder of Channel Maven Consulting (2009) and Spark Your Channel (2019), sold Channel Maven to 360insights in 2021 and is relaunching it independently in 2024. A recognized expert in channel marketing, entrepreneurship, and B2B strategy, Heather is a sought-after keynote speaker and a passionate advocate for enabling vendors to drive sales through channel partners. She has an MBA from Babson College and has held leadership roles at EMC, EqualLogic, and Dell, and currently chairs Baptie’s Women’s Leadership Council.