Consumer Durables
Channel Maven
In a world where consumers are more discerning, dealers are more demanding, and competition is fiercer than ever, it’s a game of who gets the attention of your dealers, contractors, retailers, and designers first—and who can hold it.
Enter Channel Maven. A B2B strategic sales, marketing and enablement consulting firm with a track record of helping companies educate, engage, and enable their sellers.
Now, you might be thinking, “Channel Maven’s background is in the IT channel and partnerships. How would they help to us in consumer durables?” Stick with me.
Between her time before starting channel maven in sales and leading marketing at 360insights incentive management platform, our founder Heather has built a passion for seeing B2B relationships thrive. You see, IT channel marketing is built on the foundation of one crucial principle: engagement. Whether it’s with resellers, distributors, or end consumers, engagement in any B2B relationship revolves around building trust and aligning the needs of multiple stakeholders.
Think about it: contractors, designers, and dealers often work in silos. They rarely have the kind of robust, well-oiled marketing machine that large companies use to drive revenue. Heather’s expertise in orchestrating multiple touchpoints across digital and traditional channels, while leveraging an oftentimes shrinking budget is just the type of knowledge that can make consumer durables brands sing.
Unlock the Potential of Your Dealers: Tailored Solutions for Consumer Durables
We help brands in the Kitchen & Bath, Consumer Electronics, and Furniture sectors empower their resellers and dealers to connect with customers more effectively. Through strategic communication and targeted training, we bridge the gap between you and your contractors, dealers, consultants, and designers to drive more revenue and elevate customer experiences.
Kitchen & Bath
Optimized Strategies for Enabling Your Sellers
The Kitchen & Bath industry is evolving quickly, and your resellers need more than just product knowledge—they need compelling messaging and effective sales training in order to position your products as must-haves in the kitchen and bathroom. At Channel Maven, we provide end-to-end sales and marketing solutions that help your resellers connect with consumers in meaningful ways. We create the impactful marketing strategies, content, and comprehensive training programs that make you stand apart from competitors.
Dealer Communication & Enablement: Better engage your dealers, consultants, contractors, and designers so they become your biggest advocates.
Sales Training & Certification: Hands-on training that teaches your teams how to better engage your sellers and trains your sellers…well, how to sell better!
Customer Experience Strategy: Helping your resellers create memorable customer experiences in-store and online as well as keeping the relationship nurtured after the sale.
Omni-Channel Marketing: Develop integrated marketing strategies that ensure your resellers can reach customers wherever they shop, meeting them where they’re at.
Results You Can Expect:
Increased Reseller Success: More effective training and communication lead to stronger sales teams and more engaged resellers.
Higher Customer Satisfaction: Empowering resellers to provide a personalized, best-in-class customer experience leads to repeat business and stronger brand loyalty.
Consumer Electronics
Elevating Consumer Electronics Sales through Seller Enablement
Consumer electronics is a fast-moving industry where new product features and technologies constantly change the landscape. To stay competitive, your resellers need the right tools, training, and marketing assets to communicate the value of your products effectively to customers.
At Channel Maven, we specialize in helping electronics brands engage their sellers with the resources and skills they need to succeed. We help you deliver consistent messaging, create sales training programs that boost confidence, and build marketing strategies that resonate with today’s tech-savvy consumer.
Product Launches & Promotions: Ensure your dealers know how to sell your newest products and promote upcoming releases.
Marketing Training: Content Marketing, Digital Marketing, Demand Generation, Geo Fencing, Digital Ads. Where to begin!? It can all be very overwhelming but I doesn’t have to be with Channel Maven in your corner educating and enabling your sellers.
In-Store & Online Selling: Develop omni-channel strategies that help resellers reach customers wherever they are.
Sales Playbooks & Collateral: Create detailed sales playbooks and customized sales collateral that help resellers articulate your product’s unique value.
Dealer Communication & Support: Build customized communication strategies and training that ensure your dealers understand and sell your products with confidence.
Results You Can Expect:
Higher Sales Conversion Rates: With the right training and resources, your resellers will close more deals.
Stronger Brand Alignment: Clear communication strategies help your resellers consistently represent your brand in the market.
Better Engagement Across Channels: Omni-channel strategies create a seamless sales experience, resulting in greater customer satisfaction and retention.