Meet Heather

Heather K. Margolis founded Channel Maven Consulting in 2009, sold it to 360insights in 2021, and relaunched it independently in 2024 because she missed solving the hard problems that come with building and scaling partner programs.

With over 20 years in channel marketing and B2B strategy, Heather has held leadership roles at EMC, EqualLogic, and Dell. She’s been on both sides—vendor and partner—so she knows what actually works and what’s just noise.

Heather holds an MBA from Babson College, chairs Baptie’s Women’s Leadership Council, and is passionate about enabling vendors to drive sales through channel partners. She’s also a proud mom of two daughters and can usually be found hiking in Boulder, Colorado, where she’s based.

Your Channel Program Is Stuck. Here's Why.

Most channel programs were built years ago and haven’t evolved. The result?

  • Leadership wants channel revenue to grow, but no one knows how to get there
  • Enablement programs don’t accelerate time-to-revenue
  • Incentives don’t motivate the right behaviors
  • Internal teams are drowning in manual processes
  • Channel communications are being ignored

And the hardest part? You don’t have the internal bandwidth to fix it.

Hiring a full-time channel team is expensive and slow. The most challenging part is that the person you hire to build out the strategy is never the person who will run it effectively. Internal teams lack the specialized expertise to modernize programs. And doing nothing means you’re falling further behind every quarter.

View our expertise

Built for Technology Companies Serious About Channel Growth

We partner with tech companies (SaaS, IT, cloud, MSP/VAR ecosystems) that generate >$200M in revenue, who have a partner network greater than 20. 

You might be:

  • A Channel Chief accountable for growing channel revenue faster than your predecessor
  • A VP of Channel Marketing trying to communicate effectively without overwhelming partnersbombardingscale programs that partners actually use
  • A VP of Channel Sales who needs partners to hit quota consistently
  • A Channel Operations leader overwhelmed by fragmented tools and processes
  • A PartnerChannel Marketer whose campaigns are going unused by partners

If you’re planning for growth, dealing with leadership turnover, or struggling to modernize legacy programs, we can help.

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